Kristy
 

Kristy Sturgill Portfolio

Hello Cloud Academy Team!

I’m excited to apply to your content marketing manager position. I’ve created this webpage for everyone to review. Most of my work includes media such as video, audio and website work, so this platform will be the most succinct way to preview samples.

 

Video Production and Performance

 

Blog

As more people choose to watch their content rather than read it, I decided to incorporate video content into the blogging strategy for Cottonwood Public House. Three times as many people chose to read this blog compared to other top-performing blogs because of the video. 

Social Media

The real star of the show for this type of video work was the social media performance. I created 20-second to 60-sescond versions of this video to share on Facebook. The typical reach of a Cottonwood Facebook post is about 600. Without boosting these videos reached 2,500. After boosting with $20, it reached 6,500.

 

Visitors can experience cottonwood Pub on the homepage

Above the fold is the most viewed section of a website, so it's important for visitors to understand the brand before scrolling down or changing pages. Rather than having a static homepage image, I incorporated a video that highlights some of the features of the public house.

For website visitors with limited connectivity or data, a static image will appear to prevent lagging load times.

 

Social Media Examples

I manage social calendars for 12 to 15 different companies in Oklahoma through McMahon Marketing in Norman. However, one of the best examples is the work I do for my client, Cottonwood Public House in Vicksburg, Mississippi.

 

Pizza Features

The video work I’ve done for Cottonwood Public House is especially effective. Without any promotions, I’ve increased their reach to about 2,500 with 9 link clicks and 7 shares.

 

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Beer Features

Key City Brewing Co. is a important feature of Cottonwood Public House. Prior to my work for them, they had on average a 400 to 600 reach. Now, their standard posts are about 600 to 1,000 reach.

 

Podcasting Experience & Examples

I completed a year-long podcast project in 2016 and 2017 centered around scholarships and student loan debt strategy. I interviewed several experts in the industry to help listeners refine their college plans to reduce or eliminate their debt.  The podcast has a total of 6,700 downloads.

 
 

Top Performing Blogs

 
 
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8 Things You Must Do When Applying for a Home Loan

I currently do about four blogs per month for WEOKIE. This particular blog received 207 views, 1 new contact, and visitors on average spent 4 minutes reading the content.

 
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Your Guide to Manufacturing and Launching a Supplement Line

This is an ebook that has experienced steady performance, and is in fact, performing even better now than when it was published in May of this year.

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75 Most Popular Supplements of 2018

This gated piece content has been an all-star at helping Ameri-Kal obtain new contacts. In fact, it is ranking on the front page of google for several keywords. So far, they've receive 159 submissions and 71 new contacts.

Website Redesign Examples

Here are some of my website redesigns from this year. The images link to the sites for you to explore.

I’ve also published a book.

I wrote Strategic Scholar earlier this fall to answer questions for students about how to find and apply to scholarships. This content is to help students and families who consistently ask me for help. I don’t always have time to dedicate to coaching them on scholarship strategies, so this is the next best option. Below is a screen grab of the strategic scholar website.

You can view the book on Amazon at https://amzn.to/2IKq3HE.

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My Purpose:

I believe small business is the source of innovation and the backbone of the U.S. economy. For more than a year, I've been working with high-performing marketing agencies. While I don't directly interact with the agency's clients, I am working hard behind the scenes to create effective social media content, write compelling blogs, and complete detailed eBooks to serve as gated content. I occasionally build websites and create videos too. I also have two clients I serve directly, which is Cottonwood Public House and Julie Roach.

 

My purpose is to help these agencies and my clients tell stories to connect with their audience.

 

Do you have any questions?

Call Kristy at 918-284-2778